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4 Steps to Choosing a Sustainable & Accessible Web Development Company

Building a Sustainable and Accessible Website: How to Choose the Right Web Development Company

In today’s digital landscape, sustainability and accessibility are not just buzzwords; they are integral components of creating a successful and responsible online presence. When selecting a web development company for your project, it’s crucial to prioritize those that champion sustainable web practices and adhere to accessibility standards like WCAG (Web Content Accessibility Guidelines). In this blog post, we will explore how to find a web development partner who shares your commitment to a greener, more inclusive internet.

1. Does your Web Developer Prioritize the Best Sustainable Web Practices:

a) Eco-friendly Hosting Solutions: Inquire about their recommended green hosting options. You can reduce your website’s carbon footprint by choosing a hosting provider that relies on renewable energy sources.

b) Efficient Coding Techniques: A sustainable web development company will prioritize clean and optimized coding practices. Efficient code not only enhances your website’s performance but also reduces its energy consumption.

c) Minimize Resource Usage: Discuss strategies to minimize the use of server resources and reduce data transfer, which can contribute to a more sustainable browsing experience for users.

2. Are your Web Professionals Advocates for Accessibility Standards (WCAG):

a) Inclusive Design Approach: Look for a web development company that employs an inclusive design approach. This means designing websites with accessibility in mind from the start, ensuring that all users, including those with disabilities, can access and navigate your site comfortably.

b) Compatibility with Assistive Technologies: Confirm that the company follows WCAG guidelines to make your website compatible with assistive technologies like screen readers and voice commands. This opens up your content to a broader audience.

c) Color and Contrast Considerations: Ensuring adequate color contrast helps individuals with visual impairments read and comprehend your content more easily. An accessibility-focused web development company will pay close attention to these details.

3. What to Ask a Web Developer:

a) “How Do You Ensure Website Sustainability?” – A reputable company will proudly discuss its sustainable web practices, demonstrating its commitment to reducing the environmental impact of digital technology.

b) “What Steps Will You Take to Ensure Accessibility Compliance?” – Inquire about their approach to adhering to accessibility standards. A web development partner with a focus on inclusivity will have a well-thought-out plan.

c) “Have You Worked on Accessible Projects Before?” – Experience matters, especially when it comes to accessibility. Look for a company that has successfully delivered accessible websites in the past.

4. Must-Haves for a Sustainable and Accessible Website:

a) Optimize Media Files: Compress images and videos to reduce file sizes, improving loading times and minimizing bandwidth usage.

b) Semantic HTML: Encourage the use of semantic HTML tags to provide meaningful information to assistive technologies and search engines.

c) Keyboard Navigation: Ensure that all interactive elements can be accessed and operated using a keyboard, allowing users who cannot use a mouse to navigate your site efficiently.


Choosing a web development company that prioritizes sustainability and adheres to accessibility standards is a powerful step towards creating a positive impact on the web. By collaborating with a partner who shares your values, you can build a website that not only aligns with your brand but also contributes to a greener and more inclusive online environment. Let’s embrace the principles of sustainability and accessibility as we shape the future of the internet together. Happy sustainable website building!

You might have guessed, but Hard Refresh does all of these things! If you’re ready to get started, drop us a line on our contact page – we can’t wait to help you!