Hard Refresh - Amplify Your Impact!

Harmony Arnold

Image Consultant and Wardrobe Stylist with a Sustainable Twist

Harmony Arnold, a Seattle-based style guru with deep roots in the theatre industry, empowers authenticity and champions sustainable fashion. Whether you are on camera, on stage, preparing for an event, or navigating a significant life or body change, you are in good hands! Harmony Arnold is Seattle’s premier expert at making a statement with style.

Their Impact


SDG 12

Promoting responsible consumption and production, in this case, with fashion!

Our Impact


increase in your search visibility


in SERP for the keyword "Harmony Arnold!"

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The Challenge

Harmony's existing website fell short on responsiveness, SERP visibility, and crucially, lacked the means for potential clients to schedule consultations. At the heart of it all, her ambition was to propel her styling business to new heights, with a new website as the foundation.

Our Approach

Embracing Harmony's established branding, we devised a content strategy aligned with her ideal keywords. Through extensive keyword research and user journey mapping, we charted a course forward. Anchored in three distinct phases – organization and strategy, design, and construction – we delved into themes that resonated with her brand. This holistic approach allowed us to fulfill her needs, goals, and desires, delivering a stunning website that not only looks exceptional but also robustly supports her business.


The new website achieves an impressive 69% cleaner rating compared to other web pages evaluated by websitecarbon.com. Each visit to her site contributes a mere 0.28g of CO2 – seriously eco-friendly stuff! And let's not forget the aesthetics – the site looks fantastic. On top of that, we're actively monitoring its performance to ensure a conversion boost. Plus, we managed to drive up her search visibility by a solid 32%.

Mockup here

"Thank you, Hard Refresh, for your amazing work on my new website! The site looks AWESOME!! Working with you on my website refresh taught me new ways to think of sustainable development and design. Thank you for sharing your passion with me and for being such an industry leader in sustainability."

- Harmony Arnold