Hard Refresh - Amplify Your Impact
Screenshot of Blade Butlers website

Blade Butlers

A website audit and UX updates that increased bookings and clarified the value of Blade Butlers' sustainable service.

Jimmy McDermott launched Blade Butlers with a clear mission: offer Utah’s most convenient and professional mobile blade sharpening service. But even with strong branding and a solid service model, his website wasn’t pulling its weight. That’s where Hard Refresh came in. Through our in-depth website audit, we uncovered three key areas holding the site back—and offered strategic solutions that delivered results. With just one audit, Jimmy gained actionable insights and clear next steps that elevated his online presence—and helped turn visitors into paying customers.

Date:

April 2025

Website:

https://www.bladebutlers.com/
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Their Impact
12.5

Blade Butlers contributes to the circular economy and SDG 12.5 by extending the life of tools through professional sharpening services—reducing waste and promoting reuse.

Our Impact
Increased Customer Action

We transformed a buried call-to-action into a standout booking button, making it easier for visitors to convert into paying customers.

Smoother User Experience

By addressing layout and mobile issues, we helped create a seamless browsing experience across all devices.

The Challenge

Blade Butlers had just launched and needed clarity on whether their website was truly supporting their business goals. While their brand and service were strong, the site wasn't driving enough customer action. They were looking for expert insight on how to turn their site into a tool that could support growth, reduce friction, and convert interest into bookings.

Our Approach

We kicked things off with two in-depth interviews to understand the Blade Butlers business model, customer journey, and team priorities. From there, we conducted a comprehensive audit of the website—evaluating structure, design, content, accessibility, and user flow. This collaborative process ensured our recommendations were not only technically sound but aligned with real-world use and business objectives.

Results

Our recommendations led to strategic updates that made the Blade Butlers website more intuitive, accessible, and effective. A redesigned call-to-action button in the upper right-hand corner of the homepage significantly improved visibility and booking flow. We also addressed a common pattern of user confusion—visitors cycling between the homepage and FAQ without taking action—and introduced additional CTA buttons on key pages and in the footer to reduce friction and guide users toward the contact form. We suggested a small tweak to the homepage hero image that improved text readability, accessibility, and overall visual clarity—without compromising brand impact. These updates removed barriers, improved usability, and ultimately empowered Blade Butlers to better serve their customers online—turning their site into a powerful extension of their business.

The insights and recommendations they provided were not only invaluable but perfectly in sync with our ethos of sustainability...If you're looking for a website team that combines tech savvy with a commitment to both the planet and profitability, I highly recommend Hard Refresh. Their thoughtful approach and impactful solutions can help elevate your business on multiple fronts.

Jimmy McDermott, Blade Butlers

Blade Butlers Mockup
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