Hard Refresh - Amplify Your Impact
Screenshot of South Lake Union Therapy (Julie Wilson) website

South Lake Union Therapy (Julie Wilson)

A Seattle-based therapist who has dedicated her practice to the health and well-being of individuals, especially those working in corporate America.

South Lake Union Therapy is a Seattle-based virtual therapy practice led by Julie Wilson, MA, LMHC, specializing in serving tech professionals navigating workplace stress, trauma, and personal growth. With over a decade of experience working with Amazon employees, Julie combines evidence-based approaches like EMDR with a deep understanding of tech culture to deliver results-oriented mental health support.

Date:

November 2024

Website:

https://www.southlakeuniontherapy.com/
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Their Impact
SDG 3.0

SDG 3 ("Good Health and Well-being") aims to ensure healthy lives and promote well-being for everyone at all ages. This global goal encompasses both physical and mental health, focusing on universal access to quality healthcare, reducing preventable deaths and illnesses, and promoting mental health and well-being.

Our Impact

By optimizing South Lake Union Therapy's digital presence, we're amplifying access to specialized mental healthcare for Seattle's tech workforce. Our work helps Julie Wilson, LMHC expand her reach and impact, contributing to SDG 3's mission of promoting mental well-being while strengthening workplace health in one of the city's largest employment sectors. Through improved virtual accessibility, we're helping connect more tech professionals with quality mental healthcare, creating ripple effects that benefit teams, families, and the broader community.

The Challenge

South Lake Union Therapy needed to transform their content-rich website into a more approachable and efficient platform. While Julie's deep expertise and valuable therapeutic insights were well documented, the site's structure and presentation created barriers to engagement. The challenge was to maintain the depth of information while making it more accessible and user-friendly for potential clients seeking mental health support.

Our Approach

We implemented a comprehensive website redesign focused on three key areas: 1. Information Architecture: Restructured content into intuitive, topic-specific sections to guide visitors naturally from initial interest to consultation booking 2. Visual Optimization: Refreshed design elements and resized assets to enhance rather than distract from the content 3. User Experience: Streamlined navigation and improved mobile responsiveness to make mental healthcare information more accessible

Results

The redesign significantly improved South Lake Union Therapy's digital presence and client accessibility: • Enhanced user engagement through clearer information hierarchy • Improved consultation booking process • Stronger SEO performance for better visibility • More professional presentation while maintaining Julie's authentic voice • Streamlined client journey from first visit to booking

"I feel SO much better knowing that prospective clients are seeing a more accurate, accessible, and functional version of me and what I do in terms of my web presence. They are also the most ethically driven company I have ever worked with, not just in terms of business but, in regard to bettering the lives of others in general which is reflected in their work. They CARE and that’s a rare quality to find in a business."

Julie Wilson, South Lake Union Therapy

South Lake Union Therapy (Julie Wilson) Mockup
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