Date:
September 2025
Website:
https://www.walkerexcavation.com/
Develop Sustainable, Resilient and Inclusive Infrastructures
in work inquiries coming through the website
in viable job applications coming through the website
When Bret Walker, founder of Walker Excavation, came to us, his website was overwhelmed with spam. His first instinct was to remove the contact forms entirely, but that would have cut off the very thing his business needed most: real job applicants and qualified work inquiries. The real challenge was bigger than spam. Bret needed a website that could attract and engage the type of laborers he wanted on his crews, showcase Walker Excavation’s credibility to potential clients, give his team a better way to manage applications, and improve visibility in search so his business could keep growing. In short, the site needed to work for his business instead of against it.
We put Walker Excavation through our All-In-One Web Package process of strategy, design, and build. During the strategy phase, we interviewed Bret and his crew, visited job sites, and developed a clear persona for their ideal applicant. We audited a dozen competitor sites from both a technical SEO and design perspective and created a brand voice guide to shape the tone and messaging of the new site. For design, we drew from Walker’s existing equipment cut-outs, color scheme, and photo archives, while adding a custom photoshoot to capture the real team and work. This gave us the foundation for a fresh and modern visual identity that reflected who they are today. Once Bret approved the high-fidelity mockup, we moved quickly into build. The new site was developed in WordPress to exact specifications, optimized for both visibility and usability, and delivered on time. The finished product is a search-compatible, easy-to-manage website that reduces spam, streamlines applications, and positions Walker Excavation as the trusted local choice for excavation projects in Montana.
In the first month since launch, Walker Excavation has received at least five real applications for potential crew members, with several strong candidates worth pursuing. Spam submissions have dropped to zero, and the new site has already generated three qualified business inquiries. On top of that, Walker Excavation’s website is now outranking other mentions of the company on Google and surfacing above competitors in AI search results like ChatGPT. The site is no longer a liability. It is a lead-generating, search-compatible foundation that positions Walker Excavation to grow with confidence.