A Letter from the Founder
When was the last time you gave yourself permission to brag? I’m doing that right now. Back in April, I realized something big. AI search was about to change how every brand gets found online. I couldn’t fully predict how, but I knew it would matter as much, if not more, than traditional SEO. So […]
Read moreWhat to Track in GA4 When No One’s Clicking Anymore
Your SEO team says you’re ranking. Your analytics tool shows impressions are up. But your dashboard says conversions are down, and your CEO just asked, “Why are we still spending money on content if no one’s clicking?” Welcome to the new world of zero-click search. AI overviews, featured snippets, and People Also Ask boxes are […]
Read moreWhy Strong Web Partnerships Drive Better Marketing Results (and Revenue)
If you’re leading marketing at a growth-stage brand, you already know that execution is everything. Your campaigns, funnels, creative assets, and messaging can be top-notch—but if your website can’t keep up, you’re leaving revenue (and credibility) on the table. So, let’s ask the hard question: Is your current web partner actually helping you hit your […]
Read moreHow to Build Your First Website
So you’re asking yourself, “Can I really build a decent website myself without spending thousands?” Here’s your answer. Yes—if you’re early in your journey, your site has fewer than five pages, and you’re mostly trying to exist online (rather than scale or convert traffic), DIY is absolutely the right call. You don’t need $5,000. You […]
Read moreWhy Accessible Websites are Winning the AI Search Race
Accessible websites built with semantic HTML and WCAG 2.2 standards are easier for AI tools to understand, summarize, and rank. Practices like clear heading structure, alt text, and keyboard-friendly design not only support screen readers—they also improve visibility in AI-driven search results.
Read moreWant an Easy Win for AI Search? Start with Your FAQ Page
So you’re asking yourself, “What’s the easiest way to optimize my site for AI search?” Here’s your answer. If you’re looking for a fast, low-effort way to improve your site’s visibility in AI tools and search results, your FAQ page is a great place to start. Most brands treat their FAQ page like a dusty […]
Read moreSEO as You’ve Known It Is Gone: Why You Need a Search Everywhere Strategy
So you’re asking yourself, “What even is SEO anymore?” Here’s your answer. Let’s be honest: SEO doesn’t mean what it used to — “Search Engine Optimization.” And if your team is still treating it like a Google-only game, you’re probably missing some of your best opportunities to be found by the right people. That doesn’t […]
Read moreAuthenticity is the New SEO: How I’m Building a Web of Influence Online
TL;DR Last year, I shifted my online presence from scattered and personal to intentional and professional. By experimenting, refining, and focusing on what truly mattered, I built a presence that aligns with my expertise and values—without sacrificing authenticity. The result? Social media is now my most effective marketing tool, reinforcing my values, experience, and expertise […]
Read moreUnlocking Website Potential: A Practical Guide for Busy Business Owners & Website Managers
Introduction:In the hustle and bustle of running a business, it’s easy for website updates to slip to the bottom of the priority list. Many entrepreneurs find themselves entangled in a web of excuses, from decision fatigue over design choices to the perennial struggle of getting out of their own way. In this blog post, we’ll […]
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Do You “Know A Guy”?
Last year, I found myself on an unexpected journey to understand the ‘I’ve Got A Guy’ archetype as I looked to hire new talent on my team in a way that prioritized diversity.
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