Hard Refresh - Amplify Your Impact
Screenshot of John L. Scott West Seattle website

John L. Scott West Seattle

Transforming real estate through strategic rebranding, broker empowerment, and community-centered digital innovation.

The West Seattle John L. Scott stands as a pillar of real estate excellence in their local community, driven by a mission to provide expert guidance and trusted service to every client. Their team combines deep market knowledge with a community-first approach, delivering exceptional results through contract expertise and personalized service. With a steadfast commitment to equal housing opportunities and ethical practices, they serve as both industry leaders and community advocates, ensuring every client receives professional guidance tailored to their unique needs.

Date:

October 2024

Website:

http://thewestseattlejohnlscott.com/
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Their Impact
SDG Goal #11: Sustainable Cities and Communities

Advancing sustainable development through ethical real estate practices, community engagement, and equal housing advocacy, aligned with UN SDG 11 for sustainable cities and communities.

Our Impact
100%

of their target keywords moved to page one on Google while under our management.

One

unified brand system created to support 40+ brokers and marketing materials.

The Challenge

When The West Seattle John L. Scott office came under new management in early 2023, it was clear they needed more than a surface-level refresh. Their existing website was outdated, inaccurate, and buried under a corporate subdomain—offering little visibility and even less support from their parent company. The brand lacked cohesion, their brokers lacked tools, and prospective clients searching their name were finding competitors instead. Hard Refresh was brought in to lead a full digital transformation: rebrand the office from the ground up, create a web presence built to outperform competitors, and equip the team with a marketing system they could actually use.

Our Approach

Hard Refresh implemented a comprehensive, three-pillar solution designed to elevate the brokerage’s brand, empower its team, and outperform local competitors online.

Brand Strategy Grounded in Research We began with stakeholder surveys and collaborative workshops to uncover the brokerage’s core identity—balancing Patti’s vision for ethical leadership with the brokers’ passion for real estate. From these insights, we developed a refined brand identity and the tagline “Trusted To Guide You Home,” supported by a comprehensive brand strategy document to guide future messaging, visuals, and tone.

Broker Empowerment & Marketing Enablement To support more than 40 agents, we created a scalable broker success program: custom-designed marketing templates, brand-aligned Canva tools, and hands-on training sessions to ensure consistent, confident use. We focused on usability and autonomy, giving brokers the assets and knowledge to market themselves effectively—without relying on corporate resources or external designers.

A Modern Website Built to Perform We designed and developed a custom WordPress site at thewestseattlejohnlscott.com, breaking free from the limitations of their corporate subdomain. The site is accessible, SEO-optimized, and built for community connection—featuring original photography, streamlined navigation, and localized content designed to outrank competitors in organic search.

Results

The transformation delivered measurable improvements across all strategic goals:

  • #1, search ranking for "West Seattle John L. Scott” after launch—up from total invisibility.
  • 100%, of this office's brokers now have access to cohesive, on-brand marketing tools.
  • 3, fewer clicks to reach bios and listings—streamlining user flow and boosting engagement.
  • 1, unified brand identity that reflects the team’s values and strengthens credibility.
Backed by research and built for growth, the new brand system and website work in tandem to position The West Seattle John L. Scott as a trusted leader in the local market. The site now serves as a digital hub for the community—supporting broker success, improving discoverability, and reinforcing the office’s reputation as the go-to destination for ethical, community-first real estate. Note: Hard Refresh is no longer managing or updating this website. The performance and integrity of the digital experience may have changed since the original engagement concluded.

"It's so nice to work with someone who knows what the hell they're doing. Hard Refresh knows a lot about a lot of different things, including professional photography, and the end results are brilliant. Hiring someone who understands how to bring it all together is a game changer and a money saver. The Hard Refresh team knows exactly what we're supposed to be doing, when we're supposed to be doing it, and creates strategies that are successful."

Andy Cantor, Realtor® at The West Seattle John L. Scott

John L. Scott West Seattle Mockup
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