Hard Refresh - Amplify Your Impact
Screenshot of Mike Dieterich website

Mike Dieterich

A web audit for a well-regarded Sustainability Advisor specializing in helping businesses develop and implement sustainable practices.

Mike Dieterich is a Fractional Sustainability Officer (fCSO), Event Speaker, & Advisor with a background as an environmental scientist. His experience spans from the natural (earth) to the built (human) environment, and from the 'boiler room to board room,' integrating design, policy, optimization, and innovation. We leveraged innovative approaches, cutting-edge technologies, and strategic frameworks to revolutionize organizational operations, to a diverse group of organizations.

Date:

May 2024

Website:

https://www.mikedieterich.com/
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Their Impact
SDG 13.3

Mike’s work directly supports SDG 13.3 by educating organizations, governments, and communities on how to respond to the climate crisis through strategy, systems design, and sustainability leadership.

Our Impact
Improved Digital Storytelling

We helped Mike bring his personal sustainability journey to the forefront—boosting trust, relatability, and visibility across both human and search engine audiences.

Clarified Navigation & Page Structure

We renamed menu items, reorganized page sections, and refined layout design—making the site easier to navigate and more effective at converting curiosity into collaboration.

The Challenge

As a highly respected sustainability advisor and speaker, Mike Dieterich needed his website to serve as a professional landing point—something he could confidently share with event organizers, collaborators, and prospective clients. While his existing WordPress site had a solid foundation, it lacked clarity in messaging, intuitive navigation, and the polish needed to reflect the breadth of his expertise. Mike came to Hard Refresh for a strategic refresh that would better support his growing visibility and leadership in the climate space.

Our Approach

We started with a quick but comprehensive audit of Mike’s website to identify missed opportunities in content structure, user experience, and accessibility. From there, we collaborated directly with Mike to implement targeted improvements—reworking navigation labels, refining page layouts, and enhancing visual hierarchy for clarity and ease of use. We also supported Mike in crafting and integrating his personal “origin story” into the site, helping visitors quickly understand his credibility, background, and passion for sustainability—all while improving SEO performance and audience connection.

Results

With just a handful of thoughtful changes, Mike’s website became a more compelling and effective extension of his brand. The new layout and language helped position him as a trusted advisor and fractional CSO, while better reflecting the values and professionalism of his work. Visitors now experience a clearer path to connect, engage, and collaborate—whether they’re discovering Mike for the first time or reconnecting after a keynote.

Their team listened to my needs, managed the scope and expectations to fit within the budget, and delivered an improved website that truly aligns with our sustainability goals, really driving the idea of fractional work and working together.

Mike Dieterich, Fractional Sustainability Officer (fCSO), Event Speaker, & Advisor

Mike Dieterich Mockup
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